Big brand thinking for small business success
I help established boutique brands increase conversion rates through enhanced product discovery, intuitive evaluation tools and user-focused experience.
Improve customer experience, boost sales and maximise marketing ROI
A brief introduction…
With 15+ years of experience in Digital Marketing and Customer Experience at high-growth online retailers (MR PORTER, Amazon), Carolina Dibb Consulting delivers big brand thinking for small business success. I am a passionate believer in the power of customer-centricity; your site’s user analytics and customer insights hold the keys to increasing revenue.
Converting sales starts with strategic optimisation. Before spending on ads, let’s work together to ensure customers can easily and quickly find, evaluate and purchase products to meet their needs - these are the building blocks of a successful online customer experience (CX for short).
Often, brands invest in marketing but neglect conversion optimisation. Address conversion first to enhance CX, increase sales and maximise your marketing ROI.
Services
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Conversion Clarity
A demystified introduction to conversion
The challenge: It’s hard to unpick why your customers are failing to convert and what to do about it, especially for new or small businesses without robust site analytics.
The solution: An honest, simplified guide to conversion rate optimisation, providing strategies for you to dig deeper into your customers’ pain points, and insider tips and tools to approach resolving them. -
Conversion Foundations
Expert evaluation of your key conversion barrier
The challenge: You are an established business that knows your customers well; you are successfully driving users to your store, but struggling to move them past a certain point on their purchase journey.
The solution: A detailed evaluation of a specific area of concern (choose from: site navigation, product detail page, or checkout flow) and an optimisation roadmap to equip you with a strategy to address customer needs and increase sales. -
Conversion Blueprint
A full conversion audit by a CX specialist
The challenge: When managing your online store is (part of) your day job, it’s almost impossible to stand back and see it through consumers’ eyes. You know your site could be converting better, but you’re not sure why or how.
The solution: A full-service audit of the entire customer journey across your store, identifying customer frustrations and providing a prioritised roadmap of site-wide enhancements and new features that will drive engagement and purchases. -
Conversion Cornerstone
Fractional CX Manager support
The challenge: You recognise the importance of a seamless CX for increasing conversion and are ready to invest, but you don’t have the resources to hire full-time, in-house expertise.
The solution: A 3-month CX overhaul project. Working as an extension of your team, I’ll start with a full-service audit, providing customer frustrations and optimisation strategy. As you then start to navigate through enhancements, I’ll provide 1:1 support; this could include category-specific deep dives, customer insights studies or interpreting results.
Client testimonial
The task: In April 2024, I worked with ANDO - a boutique childrenswear Shopify store - on a full conversion audit resulting in deep customer and competitor insights; 30+ actionable, prioritised optimisation recommendations; and tangible SEO tactics to increase organic traffic.
The testimonial: “Carolina is a brilliant e-commerce consultant, who adds tremendous value through her strategic approach, expert analysis and tactical output. She’s incredibly personable and genuinely invested in your business success.
Using in depth data analysis and competitor benchmarks, clear areas of opportunity were exposed - to aid the customer journey, remove friction and ultimately drive revenue growth for my business. The granular but actionable optimisation plan, prioritised based on customer impact data, gave me a clear focus which has been exciting to start implementing (and at no point felt overwhelming or unclear).
I was confident that recommendations were informed by Carolina’s great expertise in e-commerce and customer journey, but also backed up with site data and relevant industry benchmarks. Implementation of initial phase actions has had a great impact on site conversion and already generated a return on the work carried out.”
Bethany Ostacchini | Owner & Founder | ANDO